Read e-book online Content Audits and Inventories PDF

By Paula Ladenburg Land

ISBN-10: 1937434389

ISBN-13: 9781937434380

Successful content material technique tasks commence with an intensive overview of the present kingdom of all content material resources: their volume, kind, and caliber. starting with a data-rich content material stock and layering in a qualitative evaluation, the audit technique permits content material vendors and company stakeholders to make proficient decisions.

Content Audits and Inventories, via veteran content material strategist Paula Land, exhibits you ways firstly a listing, scope and plan an audit, review content material opposed to company and person pursuits, and circulate ahead with a suite of beneficial, actionable insights.

This functional, tactic-filled instruction manual walks you thru developing and operating a list utilizing an automatic device, environment the degree for a winning audit. particular audit strategies addressed comprise auditing for content material caliber, functionality, worldwide issues, and criminal and regulatory concerns. additionally, you will the right way to do a aggressive audit and comprise personas into an audit. pointers on featuring audit effects to stakeholders may help you bring potent strategies.

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Content Audits and Inventories by Paula Ladenburg Land

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Read e-book online Content Audits and Inventories PDF
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