By Paula Ladenburg Land
Content Audits and Inventories, via veteran content material strategist Paula Land, exhibits you ways firstly a listing, scope and plan an audit, review content material opposed to company and person pursuits, and circulate ahead with a suite of beneficial, actionable insights.
This functional, tactic-filled instruction manual walks you thru developing and operating a list utilizing an automatic device, environment the degree for a winning audit. particular audit strategies addressed comprise auditing for content material caliber, functionality, worldwide issues, and criminal and regulatory concerns. additionally, you will the right way to do a aggressive audit and comprise personas into an audit. pointers on featuring audit effects to stakeholders may help you bring potent strategies.
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Content Audits and Inventories by Paula Ladenburg Land
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