A Poetics of Resistance: The Revolutionary Public Relations by Jeff Conant PDF

By Jeff Conant

ISBN-10: 1849350000

ISBN-13: 9781849350006

Part literary feedback, half media research, and half advertising instruction manual, A Poetics of Resistance offers a refreshingly new tackle the Zapatistas. whereas a lot has been written at the historical past of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been stated approximately Zapatismo: the ideologies, organizing methodologies, and communications ideas of the move. The charm of the Zapatistas, and their survival, has as a lot to do with their pursuits as with the compelling and wildly potent language and aesthetics they’ve used to exhibit their imaginative and prescient. Weaving jointly assorted parts of poetics and symbolism, Zapatismo has emerged as whatever fullyyt new: a resolutely radical public family members crusade for human liberation.

The first “postmodern revolution” awarded itself to the area via a fancy and evolving internet of propaganda, utilizing quite a lot of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different well known cultural kinds. utilizing persuasive exposure, myths, and emblems, the Zapatistas either communicated their message and built a transparent aesthetic which may include many messages instantly and self-replicate on an international scale. Jeff Conant deals a fascinating and leading edge instrument for organizers and educators to appreciate how the Zapatistas' procedure works, and to proceed constructing and refining their powerful messages of participatory, bottom-up revolution.

Jeff Conant is a author and activist within the San Francisco Bay zone and the writer of A group advisor to Environmental Health.

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